Holly Gaffney - Panel Member - Conference and Hospitality Show, Leeds, 30th April 2019

Holly Gaffney – Panel Member

Embracing True Diversity in the Events Industry

  • 11:00am - 11:45am
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Some might say the events sector is more diverse than any other, this could be true, however, you really need to look more carefully.

Women in the events Industry are not getting past middle management, they’re not in the boardroom or on boards.

The people of colour, on the other hand, are nowhere near middle management. They are not the negotiators, deal makers, primary hosts, venue owners, on Boards or in senior management but serving the drinks, door security or ensuring the hospitality areas are clean and tidy. That’s where some of the elevated diversity stats come from when submitted.

The decision makers have to be diverse, it doesn’t just happen, a conversation about race is difficult, at times uncomfortable; but the reality is, if we don’t talk about it, we’ll never make the progress that’s necessary, there is a global shift be brave and have let’s have that courageous conversation.

The benefit of attending: Hear the experiences of the panel, listen to case studies and suggestions

Take away: Ideas for improving diversity, suggested help, contacts for in-house support

Panel Members:


Holly Gaffney is the Local Event Manager at the Lloyds Bank Flagship in Manchester City Centre. From a young age, Holly has been involved in the organising of community projects and events and this inspired her to continue down this path and gain a 1st BA (Hons) degree in Event Management at Manchester Metropolitan University; also receiving a certificate of excellence in Event Management in 2016. Holly has experience in marketing, communications and has run events across many sectors, including hospitality, corporate and special events. Running a comprehensive event programme for the first Lloyds flagship in the U.K, Holly has had a significant impact in making a difference to the community of Manchester, through the delivery of over 160 events since October 2017, with great socio-economic benefits, supporting local businesses, building digital skills and capabilities in the North West and educating people on important topics that truly matter.